Les Éleveurs de porc du Québec: 32 cuts. 32 emotions.

This case study demonstrates how Quebec Pork Producers rekindled local interest in its meat in Quebec, Canada, by highlighting its versatility.

Les Éleveurs de porc du Québec: 32 cuts. 32 emotions.

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Situation analysis

Overall assessment

Quebec Pork Producers produces Quebec pork, some of the finest pork meat in the world. This is made possible through the producers' expertise and innovative spirit. As a consequence of breakthrough farming methods, significant animal welfare care and regulated alimentation, the Quebec pork that you find on grocery store shelves nowadays is very different from the meat available 25 years ago.

However, pork isn't on top of the grocery list. While food habits have radically changed over the years, Quebec consumers' perception about pork is...

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