The coming of the new electronic classified

John Billett

Those who are investing in and promoting the development of new electronic media are making the classic mistake of looking only at the manufacturing opportunity and ignoring whether there is a market for it.

The Coming of the New Electronic Classified

A manufacturer rather than a marketing orientation has always been the curse of industry. But the technological explosion in the media is leading to the same myopia that technology typically produces in industry. The lure of technology dazzles and overrides a sensible view of what consumers might want or need

John Billett

IT IS NOT hard to keep up-to-date with the changes taking place in the manufacturing of new electronic media products and the re-engineering of established media.

What was once the exclusive preserve of the trade and technical magazine and the specialist...

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