WestJet: Christmas Miracle

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.

WestJet: Christmas Miracle

Situation analysis

Overall assessment

WestJet is Canada's most preferred airline, offering scheduled service to more than 85 destinations in North America, Central America, the Caribbean and Europe. Through WestJet's regional airline, WestJet Encore, and with partnerships with airlines representing every major region of the world, WestJet offers guests more than 120 destinations in more than 20 countries. Top competitors are North American airlines, including Air Canada, Porter, JetBlue, SouthWest and Virgin.

While WestJet is well known by its guests for creating fun, timely consumable video content throughout the year, WestJet wanted to provide a unique live experience...

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