Coca-Cola's Freestyle fountain puts big data on tap

This event report shows how the Coca-Cola Company's Freestyle machine, a revolutionary soda-fountain dispenser, has become an invaluable data source for the soft drinks manufacturer.

Coca-Cola's Freestyle fountain puts big data on tap

Stephen WhitesideWarc

For decades, the Coca-Cola Company's soda-fountain dispensers quenched consumers' thirst by putting as many as eight of its leading brands on tap everywhere from restaurants to movie theatres.

In 2009, its new Freestyle machine revolutionised this long-standing line of business. The redesigned dispenser marked a radical departure from the traditional fare, offering more than 100 beverages, from soft drinks to tea and mineral water. It also includes over 70 low- or no-calorie offerings, around 90 options free from caffeine and roughly 80 drinks – like Coke with orange –...

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