The last word from the East: From home TV to personal screen

This article discusses changes in China's media landscape, as it becomes slightly more open to global brands.

The last word from the East: From home TV to personal screen

Edward BellFCB

One of the things that defined China's media industry was that it was 'walled off' from the outside world. Try as they might, the world's media moguls have all failed in their attempts to gain anything more than tokenistic access to the central Kingdom's vast media market.

However, as is often the case, we can see that the door to the global media brands can be opened, when opened from the inside.

Tencent, one of China's biggest online streaming sites, has announced ambitious plans for...

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