Loyalty in a digital world
Toni Keskinenfuturecmo.org
In a digital world, brand loyalty takes on different characteristics and can be measured in diverse ways. This article outlines six considerations for attaining brand loyalty in a digital marketplace.
Brand loyalty uncovered
This article is part of a collection of pieces on brand loyalty. Read more.
Loyalty remains the Holy Grail of a brand's relationship with its customers, even in the interactive digital marketplace. But it can take a long time to achieve. It is usually measured with KPI's like RFP analysis (recency, frequency and monetary), length of customer...