Loyalty in a digital world

This article sets out six key considerations for attaining brand loyalty in a digital marketplace, as not all behaviour that appears to be loyal actually is.

Loyalty in a digital world

Toni Keskinenfuturecmo.org

In a digital world, brand loyalty takes on different characteristics and can be measured in diverse ways. This article outlines six considerations for attaining brand loyalty in a digital marketplace.

Brand loyalty uncovered

This article is part of a collection of pieces on brand loyalty. Read more.

Loyalty remains the Holy Grail of a brand's relationship with its customers, even in the interactive digital marketplace. But it can take a long time to achieve. It is usually measured with KPI's like RFP analysis (recency, frequency and monetary), length of customer...

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