Media Planning Toolkit: Planning TV

This article explains how TV has changed - and continues to change - maintaining a prime position in advertisers' media planning despite gloomy predictions.

Media Planning Toolkit: Planning TV

Tony ReganBrand Performance

This month's Media Planning Toolkit explains how TV is transforming and thriving, but the transitions and restructures are not yet complete, and the future of TV as an advertising medium looks secure but by no means risk-free.

It's difficult now to imagine any credibility being given a decade or so ago to the doomsayer predictions being made about the forthcoming death of TV.

Television is now triumphantly in place at the centre of the paid, owned, earned communications ecosystem; deemed highly effective by awards juries and econometricians; validated by analysis of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands