Companies & countries learn from each other
Gradually we are seeing a mutation of corporations into national institutions and of nations into banks. Because both seek stability and prosperity, the interests of the global company and the naion state are in some respects similar. Increasingly they overlap, collaborate and derive strength from each other.
Wally Olins
EVERYBODY KNOWS that companies have always promoted themselves. The commercial tradition of branding has a professional gloss and has been primarily concerned with promoting the brand and the corporation behind it to its various stakeholders.
It is only relatively recently, however, that most people...