Collaboration, innovation and disruption: How Unilever, Google and ingenie are resetting the marketing agenda
Lena RolandWarc
The theme of the Marketing Society's annual conference, held in London in November 2014, was 'resetting' marketers' agendas. Taking risks and partnering with innovative start-ups are some of the possible routes open to them.
Collaboration
Marc Mathieu, global svp/marketing, Unilever, explained how the FMCG giant develops and scales new business strategies. Mathieu heads up the Unilever Foundry, an innovation hub that launched in May 2014. Its goal is to "explore the opportunities for brands to work with start-ups" with...