Brands to take the initiative in Mexican battle with obesity

Jorge Vargas

This article explains three different factors in marketing to Mexican consumers: obesity problems, changing family dynamics and local celebrations, such as the Day of the Dead.

Brands to take the initiative in Mexican battle with obesity

Jorge Vargas

Mexico has grown to become the tenth largest oil producer in the world, the largest silver producer globally and its economy is predicted by Goldman Sachs to become the world's fifth largest by 2050. However, despite its prosperity, it is a country dogged by issues surrounding obesity.

At almost two million square kilometres, Mexico is the fifth largest country in the Americas by area and the 13th largest independent nation in the world. Its estimated population of over 113 million also makes it the most populous Spanish-speaking territory...

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