Global Marketing Index, December 2014: Marketing activity slows across all regions except Asia Pacific in December

This article summarises the results of the Global Marketing Index (GMI) for December 2014, when global marketing budgets continued to rise, demonstrating two consecutive years of expansion.

Marketing activity slows across all regions except Asia Pacific in December

World Economics

  • Marketing Budgets expand for two consecutive years
  • Trading conditions in all regions slow
  • Payrolls rise but slowing trend emerging

Overview

The Headline Global Marketing Index (GMI) for December registered a value of 55.1, down by 1.4 on its value in November. Marketers are experiencing strong business activity across the globe, but the rate of increase has slowed. All regions recorded rising marketing activity in December with values for the Headline Index of 56.3 in Europe, 57.0 in the Asia-Pacific area and 53.2...

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