Unilever Ireland: HB ice cream bank holiday takeover
Campaign details
Agency name: InSight Marketing & BrandingCategory: Small BudgetCountry: Ireland
Background
Ice cream freezers at this time of the year are still sitting in the back of the shops from the winter months and sales of Out-Of-Home Impulse Ice Cream were flat from the beginning of the year.
Therefore a "Kick Start" was required around the critical June Bank Holiday season to get freezers stocked up, moved to the front of the store and to get HB Ice Cream Top Of Mind again for the duration...