Unilever: Magnum Pleasure Store
Campaign details
Agency name: Havas Media GroupCategory: Event MarketingCountry: Italy
Background
In 2013, Magnum launched in Milan its first Italian Magnum Pleasure Store, an exclusive temporary concept store, opened only for 6 months in the heart of the city, where customers had the chance to design their 'My Magnum' - a custom made Magnum ice cream.
A PR and engagement activities plan was created aimed at supporting the store awareness, push sales and create meaningful events for consumers according to the brand's positioning: "One day without pleasure, is a day lost"....