Bosch Missione Ambiente
Campaign details
Agency name: Inventa CPMCategory: Sponsorship/Joint effort/Tie-inCountry: Italy
Background
Bosch is a leader brand in the market of durable consumer goods and has always combined the technological side of its products range with a deep attention to the environment and eco-sustainability.
Since 2009 they started a social responsibility project at corporate level while extending the benefit to all the markets categories they are in (automotive, house hold appliances, power tools, renewable energy).
Thanks to this long programme, Bosch is increasing its brand awareness as well as building a unique identity, becoming...