Bosch Missione Ambiente

This case study explains how Bosch, the home appliances company, worked with schools with a 'social cause' promise to communicate its eco-friendly credentials in Italy.

Bosch Missione Ambiente

Campaign details

Agency name: Inventa CPMCategory: Sponsorship/Joint effort/Tie-inCountry: Italy

Background

Bosch is a leader brand in the market of durable consumer goods and has always combined the technological side of its products range with a deep attention to the environment and eco-sustainability.

Since 2009 they started a social responsibility project at corporate level while extending the benefit to all the markets categories they are in (automotive, house hold appliances, power tools, renewable energy).

Thanks to this long programme, Bosch is increasing its brand awareness as well as building a unique identity, becoming...

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