Public Health England: Be food smart
Campaign details
Agency name: 23redCategory: Cause, Charity/Non-profit Marketing or SocialCountry: UK
Background
England is facing an epidemic. An obesity epidemic. On current trends, 9 out of 10 children will grow up to be either overweight or obese. It is not a cosmetic issue. It is a health issue, because being obese increases the likelihood of people dying younger from serious conditions such as cancer, type 2 diabetes and heart disease, and costs the NHS an estimated £5 billion every year.
Change4Life aims to inspire and facilitate a social movement...