Morrisons sponsorship of Saturday Night Takeaway

This case study describes how UK supermarket chain Morrisons conveyed its key brand messages through an integrated campaign that included weekly competitions and sponsorship of the family TV show Saturday Night Takeaway.

Morrisons sponsorship of Saturday Night Takeaway

Campaign details

Agency name: Savvy MarketingCategory: Retail or Trade MarketingCountry: UK

Background

For many families times remain tough and, with inflation continuing to outstrip wage growth, disposable income is not likely to increase significantly for most families any time soon. Ultimately shoppers do not use headlines or politicians' statements as their barometer of economic performance, but the contents of their own purses.

While many families are finding it financially tough, they are also looking for opportunities to connect as families and build moments of togetherness and optimism.

Whilst one...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands