Czech Radio: Audiotrees

This case study shows how a novel approach to Christmas cards helped Czech Radio, the national broadcaster of the Czech Republic, create the number one branded app during the holiday season.

Czech Radio: Audiotrees

Campaign details

Agency name: Ogilvy & MatherCategory: Innovative Idea or ConceptCountry: Czech Republic

Background

The brief was to make a Christmas card for commercial partners of the Czech Radio, the national broadcaster of the Czech Republic.

They wanted something that would be relevant and show them as a modern and accessible brand, while standing out from the clutter of dull, insincere and corporate Christmas greetings.

The project was a simple digital Christmas card with a clever, sound-based twist. It was initially distributed as a business-to-business digital mailer for the many commercial partners...

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