Czech Radio: Audiotrees
Campaign details
Agency name: Ogilvy & MatherCategory: Innovative Idea or ConceptCountry: Czech Republic
Background
The brief was to make a Christmas card for commercial partners of the Czech Radio, the national broadcaster of the Czech Republic.
They wanted something that would be relevant and show them as a modern and accessible brand, while standing out from the clutter of dull, insincere and corporate Christmas greetings.
The project was a simple digital Christmas card with a clever, sound-based twist. It was initially distributed as a business-to-business digital mailer for the many commercial partners...