Czech Olympic Committee: The Olympic Parc Sotchi-Letna
Campaign details
Agency name: Geometry GlobalCategory: Sponsorship/Joint effort/Tie-inCountry: Czech Republic
Background
In the summer of 2012, the Czech Olympic Committee brought Prague to London and created a unique experience for a record number of travelling Czech fans. Over 27,000 tickets were sold thanks to the campaign. In 2014, the winter Olympics was held in Sochi, Russia. The Czech Olympic Committee wanted to go even further. But nobody wanted to travel to Russia.
National Context of the Campaign
Not so many Czech fans wanted to attend the Winter Olympic...