Czech Olympic Committee: The Olympic Parc Sotchi-Letna

This case study demonstrates how, by bringing the Winter Olympic Games of Sochi 2014 to the city centre of Prague, the Czech Olympic Committee managed to engage the Czech people during February - a time that is usually considered a lazy season.

Czech Olympic Committee: The Olympic Parc Sotchi-Letna

Campaign details

Agency name: Geometry GlobalCategory: Sponsorship/Joint effort/Tie-inCountry: Czech Republic

Background

In the summer of 2012, the Czech Olympic Committee brought Prague to London and created a unique experience for a record number of travelling Czech fans. Over 27,000 tickets were sold thanks to the campaign. In 2014, the winter Olympics was held in Sochi, Russia. The Czech Olympic Committee wanted to go even further. But nobody wanted to travel to Russia.

National Context of the Campaign

Not so many Czech fans wanted to attend the Winter Olympic...

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