Bodegas Esteves: Gastropass

This case study demonstrates how La Guita, a leading sherry brand in Spain, created a premium tourist guide to raise awareness of the brand among visitors and increase distribution of the product in premium bars and restaurants.

Bodegas Esteves: Gastropass

Campaign details

Agency name: 360° Marketing & CommunicationsCategory: Small Budget, Loyalty and Brand-BuildingCountry: Spain

Background

Brand Building: To enhance the brand image of the client among tourists, a premium product was created - The Gastropass Guide.

Gastropass came about in order to satisfy a need. The client, "La Guita", is a leading Sherry brand in Spain and enjoys nationwide distribution.

If someone orders the product anywhere in Spain and they ask for "Manzanilla" without naming a brand, they would probably be served a glass of La Guita. The other competitors are less...

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