From spectator to participant: The media metamorphosis of India's youth

This article considers the media consumption habits of contemporary Indian youth and notes three particular developments of recent years.

From spectator to participant: the media metamorphosis of India's youth

Averill SequeiraMindshare India

This article is from the Warc series, New perspectives on Indian youth. Read more on this topic.

Discovery: dawn of a new generation

You must have noticed them too – the new species that lives among us, disguised as regular humans, sporting our denims, carrying our mobile phones, chewing our Wrigley's gum. But hungrier, hungrier than we've ever been.

Making plans. Breaking plans. Re-making plans. A road trip with friends. A family cricket match. Texting, blogging. About music. While listening to music. While making...

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