Art: A new canvas for marketing inspiration?

This article explains how the world of contemporary art can be a rich source of new perspectives on current trends, as a significant proportion of the super-rich's wealth is invested in it.

Art: A new canvas for marketing inspiration?

Melanie HowardFuture Foundation

The world of contemporary art is a rich source of new perspectives on current trends.

Anyone visiting one of the many of top end art fairs that have become essential diary dates for art cognoscenti will have seen that the contemporary art world has become a repository for at least a portion of the super-rich's fabulous wealth. A recent survey showed that while only 2% of a UK billionaire's wealth is likely to be in art and other luxury assets, this amounts to an average of £35 million each....

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