How advertising ignores its past… and why it shouldn't
Paul Feldwick
This article examines the stories that advertising people tell about the industry as a way of explaining and justifying the current period of upheaval. But the stories are only partial and we need a more balanced respect for the past to make sense of the present.
Advertising is apparently in a period of rapid and radical change. Yet I believe that the advertising industry can only deal with this volatile future intelligently if it also pays proper attention to its past, and this is what traditionally it does not...