The social mum: Mapping the behaviour of mums online
Adrian NichollsGeometry Global
According to recent statistics, 44% of mums admitted buying something for their child after seeing someone on their social media network following a particular brand.
This is undoubtedly a fantastic totem of success for social media marketing and points firmly at the continued salience of recommendations and endorsements. It seems, for mums at least, 'likes' do matter.
Mums have always been social in general. They meet people at their National Childcare Trust group who become their support network and stay with them pre- and post-birth. Within this...