Ford Motor Company: When perception trumped reality

This case study explains how Ford, the automotive company, repositioned itself in Australia by removing its badging to overcome irrational negative perceptions.

Ford Motor Company: When perception trumped reality

Anuj Mehra and Eloise LileyBlue Hive Australia

The curious truth about brands

If tea happens to be your beverage of choice, you know that good tea tastes better when drunk from fine china. Similarly wine that is poured from a bottle with a French Chateau label gives more pleasure than the exact same wine poured from an anonymous bottle. All of this is true not because wine and tea drinkers are a bunch of poseurs. Even placebos branded with a recognisable trademark are deemed more effective than generic placebos. It is not...

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