Ford Motor Company: When perception trumped reality
The curious truth about brands
If tea happens to be your beverage of choice, you know that good tea tastes better when drunk from fine china. Similarly wine that is poured from a bottle with a French Chateau label gives more pleasure than the exact same wine poured from an anonymous bottle. All of this is true not because wine and tea drinkers are a bunch of poseurs. Even placebos branded with a recognisable trademark are deemed more effective than generic placebos. It is not...