This paper is the story of how Bundy Rum helped its home town of Bundaberg get back onto its feet following a second catastrophic flood in as many years. Facing a disaster weary state, a media that had moved on, and a town in ruins, we mobilised an army of Bundy Rum adorers and were able to put Bundaberg back on the map, turn a disaster zone into a tourist destination, and on to the Road to Recovery.
In 2011, Queensland...
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