Optus - Clever Buoy: Swimming with the big fish
Executive summary the challenge
This is a story about how sharks have changed the way M&C Saatchi approaches strategic planning and created a potential new business opportunity for our client, Optus.
Truly innovative and groundbreaking ideas don't happen by accident, by taking a problem faced by Telco brands the world over, and approaching it with fresh strategic thinking, we created something much more powerful than an advertising campaign.
For Telco providers "network" is a key battleground, essentially what separates the wheat from...