Turning any trip into a roaadtriiiip with Mrs Mac's pies
This year Australians ate more sushi than they did pies.
You did, didn't you?
Same.
This is a problem for our friends at Mrs Mac's. The competitive set for the brand isn't just other pie manufacturers, but every alternative meal and snack. Maccas, Subway, Mars, bananas. At that moment when a pie is an option, so are dozens of other options.
A bigger slice of a bigger pie
It's not that people aren't up for a pie – they are....