OPSM: Penny the Pirate

With this campaign, OPSM tackled the important issue of children's vision by taking the optometrist's room into the homes of Australian families, creating a storybook that can determine if a child has an issue with his or her vision.

OPSM: Penny the Pirate

Joseph Smeaton and Jason LonsdaleSaatchi & Saatchi

This is the story of how OPSM tackled the important issue of children's vision by taking the optometrist's room into the homes of Australian families, creating a storybook that can determine if a child has an issue with his or her vision.

A bit of background

Starting out in 1932 with a simple goal to help everyday lives by improving people's sight, OPSM has remained committed to delivering superior vision care to all Australians. The people at OPSM are genuinely passionate about eye health and vision care, possessing...

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