Dutch Lady: The magic of milk - animated 3D advertising

This case study explains how Dutch Lady, the dairy products company, took a new approach to in-store advertising in Malaysia to maintain its share of a competitive market.

Dutch Lady: The magic of milk - animated 3D advertising

Masroor Ezami

Campaign details

Brand owner: Dutch Lady IndustriesContributing agency: FloorstoppersBrand: Dutch LadyCountry: MalaysiaIndustry Dairy products, fats, oils,Supermarkets and grocery storesChannels used: Point-of-purchase, in-storeMedia budget: $1 - $3 million

Market background and objectives

Dutch Lady is a familiar name for Malaysians as the brand has been present in the country for years and generations of young Malaysians grew up using their products. The company constantly strives to improve its processes in order to deliver nutritious products of...

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