Marisa Lingerie: Strip commerce

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad.

Marisa Lingerie: Strip commerce

Isabela Albero

Campaign details

Brand owner: Marisa Lead agency: AlmapBBDOBrand: Marisa LingerieCountry: BrazilIndustry Clothing and fashionChannels used: Mobile and apps Media budget: Up to $500k

Executive summary

This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad. Marisa is a female fashion brand with an emphasis on lingerie, its bestselling product, but with nearly 100% of Marisa's customers being women, we need to bring men closer to the brand, and position Marisa...

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