Marisa Lingerie: Strip commerce
Isabela Albero
Campaign details
Brand owner: Marisa Lead agency: AlmapBBDOBrand: Marisa LingerieCountry: BrazilIndustry Clothing and fashionChannels used: Mobile and apps Media budget: Up to $500k
Executive summary
This case study describes how Brazilian female fashion brand Marisa engaged the male consumer market with its irreverent Strip Commerce ad. Marisa is a female fashion brand with an emphasis on lingerie, its bestselling product, but with nearly 100% of Marisa's customers being women, we need to bring men closer to the brand, and position Marisa...