Ecovidrio: Connect and recycle
Álvaro Gutiérrez
Campaign details
Brand owner: EcovidrioLead agency: PHDContributing agency: KetchumBrand: EcovidrioCountry: SpainIndustry Government, social policyChannels used: Events and experiential, Internet - display, Internet - microsites, Newspapers, Public relations, Radio, Social media, TelevisionMedia budget: Up to $500k
Executive summary
This case study describes how Spanish non-profit organisation Ecovidrio increased the amount of glass recycling by young people in Andalucía. Although most people claim to recycle, in Spain less than 51% of glass is recycled. Andalucía has historically delivered a low level...