Shopping on autopilot – how to change consumer behaviour, without them having to think

This event report looks at how concepts of psychology, neuroscience and behavioural economics can be applied to the retail format.

Shopping on autopilot – how to change consumer behaviour, without them having to think

Jo Bowman

Scientific principles – and proven, in-market case studies – are showing how labelling tricks, space exploration and a few crumbs of cake can help swing a shopper's decision to buy. The complex activity that happens within the human brain when people are making a purchase is being unravelled and tested by psychology, neuroscience and behavioural economics, providing something of a roadmap for brands and retailers that want to push all the right buttons.

Speaking at the International Shopper Insights in Action Conference held in...

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