Elections, antibiotics and WiFi: What behavioural research can teach brands
Joseph CliftWarc
Behavioural economics is one of the most talked-about market research techniques of recent years – and the "nudge" an increasingly popular way of inducing behavioural change.
To Crawford Hollingworth, co-founder of specialist research firm The Behavioural Architects, advances in the behavioural sciences over recent years has been a game-changer for companies around the world. "We now have all of these incredible tools, which gives us immense power," he told the audience at Customers Exposed, an event organised by the UK Market Research Society and held in London...