Making native advertising work for your brand: Tips from Forbes Media, Twitter and Mashable

This event report looks at some of the ways in which brands can get the most out of native advertising, from building awareness to promotions.

Making native advertising work for your brand: Tips from Forbes Media, Twitter and Mashable

Low Lai Chow

The Native Advertising Summit which took place in Singapore in October 2014 saw publishers and platforms out in full force to share their take on the efficacy of this online marketing form, as well as ways to optimise its performance.

"Philosophically, we embrace this notion that brands can create content relevant to our audience," said Forbes Media chief revenue officer Mark Howard at the event's opening keynote.

"We are seeing that, from an audience perspective, as long as they are providing...

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