How digital is disrupting the agency role
Brian CarruthersWarc
What's the next big thing in digital? It's a question many marketers ask but there are few, if any, definitive answers. Data, robotics and sharing were a few of the guesses hazarded by a panel of agency CEOs at the Digital Marketing Exchange, a networking event held in London in September 2014. But the world is changing so fast that no-one can really be sure.
"Don't trust anyone who can tell you what the future looks like," advised Paddy Griffith, Work Club CEO. "The only thing you can really...