Interactive advertising spend, Q3 2014

This report provides details of the interactive advertising spend in New Zealand for Q3, 2014.
  • $159m were spent, representing the biggest quarter seen so far and 38% year-on-year growth.
  • This leads to the expectation of exceeding half a billion in revenues for 2014 and a total market growth of 22-25%.
  • The fastest growing channel is mobile, although this lags behind Australia, UK and US spend....

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