It's all in the game: Gamification is winning over consumers jaded by traditional marketing
David Ward
Which would you rather do: work or play a game? For most people, the answer is self-evident. That's why gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.
"We've been a bit surprised to find a wide range of customers who are active in our various loyalty and gamification programs," says Jeff Hawley, director of the customer experience group for the...