The EE Insight App

This article explains how EE, the UK mobile phone network, changed the way it presents insights data to make it more accessible to internal users.

The EE Insight App

CrowdLab and EE

Summary

The Insights team at EE has a wide remit across the collection, distillation and dissemination of a large amount of information. The tricky part is synthesizing that data into manageable chunks, to make it accessible and engaging so that end users can do something useful with it at their desks, whilst they are on the go and connecting a dispersed UK wide company so people can be kept in touch with the latest information from remote places at any time of day or night.

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