Jaguar Land Rover: Reassigning the rules of consumer marketing to make insight a sought after product in the corporate world

This article explains how Jaguar Land Rover, the car manufacturer, made its research more effective by presenting it differently and better engaging staff.

Jaguar Land Rover: Reassigning the rules of consumer marketing to make insight a sought after product in the corporate world

Rhiannon Price and Steve HillNorthstar Research Partners and Jaguar Land Rover

Summary

This paper explores how Northstar and Jaguar Land Rover use innovative methods to ensure research is truly heard, remembered and internalised.

By suggesting that we - as insight providers - should consider stakeholders as our customers and insight as our product, it explores how our expertise in consumer marketing can be reapplied to help cut through corporate noise and better reach decision makers.

To highlight the possibilities...

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