Chime Insight & Engagement & the Payments Council: Got your number; got your money? Transforming the way financial payments are made

This article explains how segmentation of customer audiences drove the successful launch of Paym, a new payment method designed by the UK's Payment's Council.

Chime Insight & Engagement & the Payments Council: Got your number; got your money? Transforming the way financial payments are made

Neil Samson and Neil AitkenChime Insight & Engagement and Payments Council

Summary

This piece of strategic research played a key role in the development of a revolutionary new payment method designed by the Payments Council called Paym which uses enable money to be sent securely using just a mobile number. The research was instrumental in the successful product launch in April 2014. One month after the service had gone live, more than 750,000 people had subscribed to the...

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