Speed Read - Relevance
Darin Brown
This Speed Read was originally published in Admap December 2014 issue.
Relevance: The Power to Change Minds and Behavior and Stay A head of the Competition walks the reader through the elements of staying relevant as well as the circumstances that contribute to establishing a relevance platform.
This book by Andrea Coville with Paul B. Brown is an exploration of what the term means in the modern world, how marketers can best assess and harness it for their organisations, and why this term should be the lead watchword for...