The power of TV

This article presents the findings from a UK survey that investigated consumer impressions of brands and touchpoints, including the value of TV.

The power of TV

Bernard CoolsSpace

A recent brand and touchpoints survey demonstrates the strength of TV in a media strategy. It is the paid medium with the most 'viral potential' and is able to support brands in unique and powerful ways.

TV strategy

This article is part of a collection of pieces on perfecting TV advertising strategy. Read more.

Even today you would be pushed to find any specialist who would dare to argue that advertisements on the 'good old' screen are irrelevant: even in a complex environment, full of digital promises and technology threats (think...

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