Lowdown: Virtual reality
Nadya PowellLost Boys
When Facebook bought Oculus Rift, the virtual reality headset, for $2bn in July of this year, virtual reality became a grown-up agenda item. It was no longer a piece of geekery belonging solely to gaming – it was something on which a very astute company placed a big bet. But this acquisition has perhaps been a distraction. Prior to and since this acquisition, brands have experimented with virtual reality as it presents a compelling and immersive way for brands to capture hearts and minds. So let's take a non-virtual look…
Perhaps the most...