Fujitsu says B2B marketing doesn't have to be boring

Lena Roland

This event report explains how Fujitsu, the technology company, is using a range of measures to build its brand reputation and increase sales in a challenging UK B2B market.

Fujitsu says B2B marketing doesn't have to be boring

Lena RolandWarc

Simon Carter, Fujitsu's executive director of marketing, UK and Ireland, discussed the changing face of B2B marketing at the Festival of Marketing, a two-day event held by Econsultancy, Marketing Week, Creative Review, Design Week and Data Strategy, which took place in London in November 2014.

Operating in a "highly challenging" and "fiercely competitive" marketplace, competing against the likes of IBM and HP, plus several smaller players, Carter described the size of the IT market as "colossal". And Fujitsu is a major player in the B2B IT sector,...

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