European marketing activity outpaces Asia and Americas with GMI of 58.1
World Economics
- Trading conditions buoyant in all regions
- Expenditure on traditional media down
- Staff levels continue to rise in all regions
Overview
The Headline Global Marketing Index (GMI) for November registered a value of 56.5, up by 0.2 on its value in October. Marketers are continuing to experience strong business activity across the world at a steady rate of increase. Buoyant marketing activity was recorded in each region with values for the Headline Index of 58.1 in Europe, 55.9 in the Asia-Pacific area and...