Mobile Market Research, 2014

This overview highlights what mobile market research means in 2014, as online surveys and CATI (computer assisted telephone interviewing) grows in usage.

Mobile Market Research, 2014

Ray Poynter

The Future Place

Mobile market research is a topic that has been described as the Next Big Thing for many years. Now, in 2014, it is clear that mobile has come of age, particularly in terms of online surveys and CATI. This short overview highlights what mobile market research means in 2014.

Some definitions

What do we mean by mobile market research? Mobile market research is commonly considered to cover online surveys and online qualitative research completed via mobile devices (e.g. phones and tablets). This includes surveys completed via apps on mobile devices, plus...

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