Mobile Market Research, 2014
Ray Poynter
The Future Place
Mobile market research is a topic that has been described as the Next Big Thing for many years. Now, in 2014, it is clear that mobile has come of age, particularly in terms of online surveys and CATI. This short overview highlights what mobile market research means in 2014.
Some definitions
What do we mean by mobile market research? Mobile market research is commonly considered to cover online surveys and online qualitative research completed via mobile devices (e.g. phones and tablets). This includes surveys completed via apps on mobile devices, plus...