When you can smell the feel and touch the colour: Super senser vision helps in innovation

This paper describes the development of a sensory research method that used visually impaired people as research participants rather than costly sensory-trained panels, in the skincare category.

When you can smell the feel and touch the colour: Super senser vision helps in innovation

Runa Gupta, Vartika Hali and Vishal Sampat L'Oreal, Firefly Market Research and Firefly Millward Brown, India

Introduction

This paper experiments with a completely out of the box methodology to help innovation teams deal with critical challenges whilst eliciting consumer reactions – spontaneous articulation, isolation and discrimination. A methodology has been designed, taking the help of visually impaired respondents to tackle these challenges.

This paper aims at explaining the key themes in the lives of Millennials and how these are...

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