Stockography: Breaking time juxtaposing consumer evidence from the past with the present and studying both in real time

This paper proposes a new research method - stockography - which takes material such as photographs that people have taken to document their lives, and compares it to the past to understand change in society, culture and people.

Stockography: Breaking time juxtaposing consumer evidence from the past with the present and studying both in real time

Shefali Nath Gupta, Sushma Panchawati and Kamna Sharma The Third Eye and Platinum Guild International, India

Introduction

Fast changing consumer

Consumers today are changing at a much faster pace than their predecessors. And the pace of that change, aided by technology, globalization and social media, is increasing exponentially. Earlier changes that would take a few decades are now happening in a fraction of that time. It took more than 70 years for telephones to reach 50% households,...

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